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As a designer at SimplifiedB2B, level-setting expectations are of critical importance if you wish to avoid the uncomfortable situation of creating a beautiful email signature design, only to discover later that it’s frequently failing in the always messy realm of email.  The first step in this process is to take certain design concepts off the table before…

Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss.When creating social media posts, videos, captions, or stories, you must consider the reading and listening experience of all audiences. This gives users a sense of belonging and involvement…

If you’re planning to launch a cold email campaign, or even a marketing campaign, for that matter, with emails being the medium, ensuring email addresses are correct is an absolute must! If you don’t do that, not only will your emails not reach the right people but also put your email account ID at risk…

The clarity and ease of access to your business information online, including your contact address on the website, are key to establishing trust and building credibility with your audience. You might think of it as a small detail, but it’s one that significantly influences how customers see your brand. Crafting your contact information is an…

With over 1 billion people worldwide living with a disability (according to the World Health Organization), implementing website accessibility best practices can help you tap into this vast audience and create a positive user experience for everyone.It’s worth mentioning that website accessibility does not only apply to people living with disabilities – but your entire…

Within marketing, video content consistently shines as the standout element of effective content strategies. As brands strive to forge genuine connections with their audience, they navigate the challenge of aligning with the high volume of consumers who review authenticity as a key factor in their brand loyalty decision.The mistake that we, as SimplifiedB2B, are seeing…

In 2024, the Digital Marketing world is evolving, bringing fresh opportunities to Search Engine Optimization, also known as SEO. With rapid technology advancements, we’re seeing user behaviors shifting; that said, businesses and marketers must adapt to stay ahead of the times. And that is exactly what our digital marketing and creative agency, SimplifiedB2B, is doing…

Are you thinking of launching and running a remote digital marketing agency? Then, you already know that the remote work revolution is transforming the entire digital marketing industry. That surge in remote work transforms the landscape of marketing agency remote jobs as well. Considering that remote working offers exciting opportunities for aspiring entrepreneurs is not…

For the past 20 years, the rise of the internet and technological advancement have changed our lives drastically. From daily weather checks, news reading, and communication to education and work – there is almost no aspect of our life that would stay untouched by the power of the internet. The reason is obvious, the internet…

Pharmaceutical marketing comes with its unique challenges and opportunities. We know that your aim, as a pharmaceutical marketing professional at SimplifiedB2B, is to craft strategies that not only comply with regulations but also effectively reach and engage your target audience. In this article, we will provide you with 5 proven pharmaceutical marketing strategies, incorporating the latest trends and…