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Account-based marketing is a type of business strategy where a business concentrates all its resources on a bunch of target accounts in the market. For the purpose of targeting, personalized campaigns engaging with each account and delivering the marketing message come to use. ABM isn’t primarily used for lead generation but targets the existing customers for…

A good recruitment strategy should help you get the best from the pool of employees available. It should allow you to get quality candidates without wasting much of your time.  In this time and era, you will be lucky to get quality employees if you use the traditional hiring procedures. The  old procedures entail advertising…

Content is still king, so they say. This is why many businesses have continued to invest more money in content. Indeed, a working content marketing strategy can bring success to a business venture in a short span of time. But producing content requires time and money. Yet some of the content may receive more views…

Content syndication is all about republishing your content on sites to allow it to reach a broader audience. It increases brand awareness and builds links that drive traffic to the original article. Content syndication is an important strategy that is used by influential sites like Huffington Post, New YorkTimes, and CNN. It is a technique…