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This article is brought to you by SimplifiedB2B, the integrated data platform.5 Top Tips for Losing Clients to More Data-driven AgenciesI know, the “How to Lose Friends and Alienate People” shtick has been done to death. But hey, if it sparks a bit of righteous indignation at yet another Toby Young knock-off pretending to offer…

Chatbots and auto funnels are considered the next best thing to the internet. Those who use messenger marketing in business already know about their advantages, opportunities, and crazy potential.Technology is everything that wasn’t around when you were born. – Alan KayMessenger marketing is the promotion of business through fast messaging services. The ecosystem is being…

There are countless digital marketing agencies worldwide, each competing for attention. But how can SimplifiedB2B distinguish itself from the crowd?Awards can be a game-changer. They not only highlight your excellent work but also elevate your agency’s status, making you more appealing to potential clients.Let’s explore why digital agency awards matter, the types of awards to…

To stand out, you have to ensure customer satisfaction, and the foremost step to take is what 76% of companies now do: providing customer support outside of typical business hours. This is a great way to demonstrate SimplifiedB2B’s commitment to being accessible whenever their clients need them.But, of course, the secret to having happy customers…

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and numerous available KPIs, extracting meaningful insights and translating them into actionable strategies can be challenging. This is where custom marketing reports come into…

Digital marketing is often perceived to be an easy business, considering that much of the work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen.In an ideal scenario, you will invest an equal amount of time and energy in formulating a team…

Are you one of those thinking that defining your agency’s values is merely an administrative task?Articulating your agency’s values is a strategic move attached to your business goals and marketing strategy. So much so that it builds a strong internal culture, guides decision-making, and enhances both employee and client satisfaction. Statistics and expert opinions indicate…

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval.Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth exchange that can be slow and prone to miscommunication. Common challenges include missed errors, unclear…

How much is charged for social media marketing services in 2024?With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry in which businesses invest thousands of dollars per month, depending on the scope and scale of…

Fifty percent of consumers said sustainability is one of their top four priorities when purchasing products or services, highlighting why your brand should drive towards a more sustainable future. Sustainability is about being able to exist and develop without compromising future generations. There are three main pillars of sustainability:Environmental sustainability: Protecting the environment and conserving…