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Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how…

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility.Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and spam…

Last year, Shopify Unite 2021 announced its biggest, boldest update to date, the new Shopify 2.0 store. This news has not only taken the tech industry by storm, but it has also opened up Pandora’s box of creative possibilities for Shopify users.What Is the Shopify Online Store 2.0?Creativity is at the forefront with this update, and because…

Microscope, microsurgery, Microsoft PowerPoint… How many great things have this ‘micro’ prefix and work wonders! If you’re looking for similar game-changing solutions that can revamp your employee training, there is microlearning. It can really exemplify small steps towards larger goals. This article will help you know more about microlearning and consider the reasons for using it in…

The best social media analytics tools for eCommerce assist businesses in collecting and interpreting data from social media platforms. These tools are fundamental and play a significant role in eCommerce marketing.  eCommerce has witnessed a dramatic increase, with revenue estimated to pass $599.2 billion by 2024. With the major growth in the eCommerce industry, reaching out to…

Social media is making its way into the hearts of many brands and businesses today. What used to be termed  “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence. As the days go by, social media keeps proving to be a resourceful tool…

When we say “buyer persona”, what’s the first thing that pops into your head? If it’s a fictional or semi-fictional character representing a segment of your target audience, you’re on the right track. Buyer personas have evolved from being a lesser-known marketing technique to being your best bet at boosting conversion rates.Creating and understanding your buyer…

Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these…

As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money.The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used this method usually outperform their competition by a margin of 10-20%.It’s often called the ‘rule of…

Do you want to advance your sales process but you are tight on a budget? This article will guide you to find the best free CRM software for your small business!If you ended up here, you are probably aware of your small business needs in managing the relationship with your customers. As your business grows,…