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There are several ways to boost your email open rates and email marketing return on investment (ROI). Let’s talk about three of the most efficient ones and see how you can integrate them into your strategy today.Your email marketing metrics give you invaluable feedback on how your content performs.Open rates tell you a lot about…

If content is king, then email marketing is queen. There are many businesses that fail to understand the true potential of email marketing. A successful email marketing strategy can reveal the potential of your brand.After a few emails that receive no engagement, plenty of marketers label their activity as ineffective. That’s one of the biggest…

Digital marketing is a fantastic career choice after leaving university. The skills and attributes you develop throughout an undergraduate degree can prove invaluable in the world of digital marketing.Written and verbal communication, independent research, time management, and teamwork skills are all important skills that employers look for when they are hiring for entry-level roles and…

In a recent announcement – and one that has been much welcomed by the marketing community – Google Merchant Centre has now introduced short titles for product ads, a new and exciting tool that signals the deviation from the present ‘Title’ tool in favor of what is simply known as the ‘Short Title.’This news has…

Local SEO tools are incredibly important for businesses to track, measure, and analyze their general SEO efforts. Especially if you are a small business or a startup that relies on the business of local customers, you must learn more about search optimization.Here is the first thing to keep in mind: Local SEO is a crucial…

For startups and small businesses, it’s important to work with a branding agency in the process of building or renewing their brand.If you want to survive in the market and impress your target audience at first glance, you need to make sure that you have a sustainable and reliable branding strategy. You wouldn’t want to…

Do you know what makes a good mobile app different from a poor one? It’s the UI/UX design!UX/UI design has proven to play a major role in deciding the success of a mobile application. It has introduced itself as a way to reach the minds and hearts of customers and users by displaying engaging and…

App store optimization agencies help you get more search traffic and target installs from app stores. They solve many problems in the mobile application market as the number of mobile apps is increasing day by day. With this increase, a competitive environment arises between the app owners. They can gain an advantage with processes similar to…

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how…

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility.Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and spam…