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Spending more time logging into different software to keep track of your customers than actual front-line work? So, it is time you need to make a move to the client management tools. At the heart of any business is one primary goal placed: provide solutions for clients’ pain points. To do so, they have to handle multiple…

So, marketer, you have this terrific, game-changing idea that in 2023, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You feel passionate about this, you’ve surveyed competition, you’ve analysed your own data, you’ve read your journals and market research. You are sure…

Marketing team sentiment has shifted dramatically in the last six months, and as a result marketing leaders have to embrace new tactics and techniques to keep their teams settled, loyal and productive – that’s was clear from the attendees to our recent Propolis marketing leaders roundtableIt’s a disappointing inevitability that economic headwinds typically translate into…

The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn, and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter. What you aren’t seeing is clear,…

B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and is often the first vehicle for communicating with new prospects and existing customers. It can be the first thing a new target sees from your company and almost always the preferred method of communication. With the increasing use…

 B2B LEAD NURTURING AND TELEMARKETING HELP MAKE STRONGER CONNECTIONS.Success in sales can be directly traced to strong connections, which in turn often correlates to sales activity, which closely aligns to lead nurturing. You may be hearing the chatter of “cold calling is dead” or “email is only reaching the promotions, clutter or junk folder.” The strategic…

B2B LEAD NURTURING AND TELEMARKETINGShould a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented audiences.The problem is — it may not be enough or effective.How many emails does the typical prospect get a…

Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval as a result of Coronavirus (COVID-19). The Marketing & Sales team at your company more than likely has had to pivot, scrap or make entirely new plans. Everyone is hoping for…

B2B lead generation via email marketing is every marketer’s dream solution. It provides a level of automation that takes on a lot of the workload. The issue is that not every marketer knows just how to use email to its fullest potential in lead generation. As with all marketing efforts and technologies, if email isn’t done…

A PowerPoint presentation can be just a deck of slides. But with specific PPT add-ins, you can turn it into a stunning presentation with beautiful charts and other amazing visuals, or even into impressive eLearning courses. At any rate, a good presentation requires hard work. However, add-ins let you make slides more appealing and interactive with…