Uncategorized

With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability. It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s. Starting its journey as a small discount retailer today, entails a solid branding story that’s not…

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to the author’s…

Are you looking to expand your home services business and explore new marketplaces?If the answer is yes, digital marketing is your go-to option. Digital marketing spending reached $522.5 billion in 2021, and it is expected to go up to $836 billion by 2026.Harnessing the power of digital marketing can allow your home services business to expand…

All things AI have dominated our lives since the beginning of 2023, and as marketers, we’ve scarcely discussed anything else.AI has revolutionized not only the way we do our jobs but also our daily routines, and its popularity remains unwavering due to its continuous updates and changes. It keeps getting better, and users are continually…

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games.It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards, and competition into non-game settings like work, learning, or customer interactions, gamification creates enthusiasm and…

According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.”In other words, gamification is a strategic and thoughtful approach to enhancing non-game contexts by incorporating relevant game elements and…

In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present your brand on social media can significantly impact your bookings, brand reputation, and overall success.In…

No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023 saw an astounding $11.2 billion surge of investments into generative AI, as reported by Pitchbook. Far from being a…

Getting lost in the world of marketing campaign ideas for restaurants can be so much fun when you know where to look, and this is the right place.Every restaurant owner knows that crafting the perfect dish is only half the battle. The other part of the challenge is having a captivating campaign that not only…

How do you know if it is time to update your eCommerce SEO checklist is due?Well, a sudden drop in traffic, website migration, or just because! You don’t always need a reason to update your eCommerce SEO strategy. Whatever the reason, as an eCommerce business, you don’t want a potential user to miss your website…