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Home truth: Tech companies, face high stakes in a competitive market where grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore & execute advanced marketing strategies that go above and beyond the usual.Statistics paint a clear picture: 70%…

The dominance of Amazon Marketplace inspires and, to some degree, crushes the enthusiasm of digital entrepreneurs.It is inspiring because Jeff Bezos literally started the world’s largest online marketplace in a garage after borrowing a quarter-million dollars from his parents. Back in 1995, he was effectively a garage band that seemed destined to play weddings and bat mitzvahs…

A consumer’s insurance journey begins with a Google search for “insurance near me.” An insurance marketing strategy that brings its company into the top 5 Google results bags the consumer.Why would the consumer go beyond the top search results anyway?In fact, mobile queries that contain “insurance near me” have grown by over 100% in the past two…

The digital marketing world has undergone a seismic shift in recent years, with AI emerging as a game-changer. From chatbots and predictive analytics to personalized recommendations and automated content generation, AI is transforming the way businesses connect with their audience.So, if you’ve ever dreamed of establishing your own AI marketing agency, 2024 is the perfect…

Lead generation strategies are one of the biggest challenges for digital marketers, as they need more customers for their business to grow. The key to driving more traffic to boost up sales is the quality of the service being provided and the quality of the content designed to attract the targeted audience.With the advancement in…

As we know, the digital marketing world is changing drastically and often. One of the most important notes to make in 2024 is authenticity. This is not just a buzzword – it’s a way brands and creators connect with their target audience.In 2024, a huge trend that brands, especially B2C, must adopt is authenticity, which…

In today’s consumer landscape, where values play a more significant role than ever before, there’s a growing demand for brands that align with ethical principles, particularly concerning the environment and sustainability. Certifications like B-Corp have emerged as symbols of a fresh approach to ethical business, ushering in a new era of consumer expectations. This shift is…

Feeling stuck in a loop of incremental gains and shrinking margins? You’re not alone.Many digital marketing agencies face the persistent challenge of overcoming linear progress while achieving sustainable agency growth. In today’s digital marketing sprint, 2024 demands a fundamental transformation, requiring strategies that drive them toward exponential expansion and niche dominance. This article outlines 15 proven approaches,…

We now live in a digitalized world and of course, marketing has transformed a lot with technology and the internet. While all digital content and marketing efforts demand scarce time and attention from digital consumers, it’s vital for businesses and marketers to identify and understand their target audiences to best place their efforts for the…

Have you ever found yourself captivated by a culinary video, the aroma almost wafting through your screen? That’s the magic of video marketing for restaurants!It’s not just the tantalizing visuals of a perfectly seared steak or the cascade of chocolate sauce over a dessert that draw us in. It’s the narrative, as always. It’s the…