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Demand for influencer marketing services is skyrocketing, with brands doubling down on this strategy across industries. According to Influencer Marketing Hub, the impact of influencer marketing has led social media to overtake paid search as the largest global advertising channel. With over 80% of marketers finding it effective and US influencer marketing spending projected to…

What makes a business’s success sustainable?Is having a steady capital flow and unique products enough? No. Customers will turn to other brands if their experience on your website or with your campaigns is not smooth and relevant enough.Your marketing must reflect that you understand your customers and are committed to providing the best possible shopping…

Audio advertising is a powerful way to connect with audiences in all types of markets. And it doesn’t just highlight what your business offers—it can bring your brand’s personality to life. Compared to traditional print and digital strategies, audio offers key advantages, like access to attentive listeners. In fact, podcasts—one of the biggest vehicles for…

Keeping Track of Attendance Shouldn’t Feel Like a BurdenYet, for many businesses, outdated systems make daily tasks harder than necessary. You’re left scrambling to figure out who’s in, who’s out, and when they’re working—often with software that feels more like a burden than a tool.A concerning 2024 report from the Trades Union Congress (TUC) found…

Businesses, including digital marketing agencies and advertising companies, are now aiming to automate workflows for better outcomes. AI agents appear to be one of the most effective ways to achieve this.Undeniably, the rise of AI marketing has also naturally led to the increasing prominence of AI agents. In other words, AI agents have become the…

In the fast-paced world of marketing, multitasking is often hailed as a vital skill. However, the constant pressure of juggling multiple tasks can lead to a significant decrease in productivity. At SimplifiedB2B, we believe in rethinking task management approaches to drive better outcomes. By shifting focus from multitasking to single-tasking, marketers can enhance productivity and…

Every marketing campaign aims to keep customers engaged enough to convert. But how can you make sure you’re providing smooth customer journeys? The answer lies in mapping customer journeys using marketing funnel analytics. At SimplifiedB2B, we specialize in helping businesses master this critical technique. In this guide, we’ll explore how marketing funnel analytics can support…

Planning for Success with SimplifiedB2BPlanning for success shouldn’t feel like guesswork. At SimplifiedB2B, we understand that a solid annual business plan is key to keeping your digital agency focused, efficient, and ready to seize new opportunities.From evaluating the past year to setting actionable goals, this guide by SimplifiedB2B has you covered. Are you ready to…

Digital marketing agencies like SimplifiedB2B thrive on delivering exceptional services by leveraging the right hosting provider in today’s dynamic digital landscape. The hosting platform you choose directly impacts website performance, SEO results, client satisfaction, and scalability—making it a strategic decision, not just a technical one. At SimplifiedB2B, we understand the importance of aligning our hosting…

Video content is the cornerstone of any successful marketing strategy. For digital agencies like SimplifiedB2B, leveraging video is essential to attracting a wider audience and delivering impactful client projects. According to a recent study, viewers retain up to 95% of a message through video, compared to just 10% with text.Moreover, landing pages featuring guiding videos…