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Using visuals in your content marketing strategy is a no-brainer in 2022.The results of a survey conducted by Venngage show that, in 2021, 48.2% of all published content included visuals. Moreover, as many as 64% of marketers stated that visuals were either…

From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase sales.And with…

Big Data is a term you’ve probably heard before – but what exactly is it and how important is it to our daily lives?The concept of Big Data is a simple one – it is, quite literally, big amounts of…

Artificial intelligence is a top digital marketing trend in 2022; it has become mainstream across many different industries. Also known as AI, it has already made a huge difference in how brands interact with their audience.Artificial intelligence has been around…

The vast space of digital marketing is full of undiscovered potential to grow your business. From content marketing to social media management, you can choose from a wide variety of effective digital marketing services to help your business thrive.Today’s article…

In my role as a Senior SEO Strategist at a London-based eCommerce SEO agency, my team and I have created SEO-led content strategies for many of our clients who range from small DTC startups to international eCommerce brands.Although a strong content…

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic.As things change, 2022 is the prime…

Google always brings new updates to its search engine algorithms and it is inevitable for digital marketers to fall behind the industry trends. Since SEO standards are continuously changing, reading blogs can help to catch up with the best SEO…

Instagram has proved to be the leading digital marketing platform over the last few years, and its marketing value only continues to grow.Instagram user engagement with brands is 10 times higher in comparison to Facebook, and 84% higher than Twitter.…