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Have you ever wondered how much potential revenue your digital agency might leave on the table by not considering upselling opportunities?According to the book Marketing Metric, the typical odds of closing a sale are 60–70% with an existing customer, compared…

This article is brought to you by SimplifiedB2B, the integrated data platform.5 Top Tips for Losing Clients to More Data-driven AgenciesI know, the “How to Lose Friends and Alienate People” shtick has been done to death. But hey, if it…

Chatbots and auto funnels are considered the next best thing to the internet. Those who use messenger marketing in business already know about their advantages, opportunities, and crazy potential.Technology is everything that wasn’t around when you were born. – Alan…

There are countless digital marketing agencies worldwide, each competing for attention. But how can SimplifiedB2B distinguish itself from the crowd?Awards can be a game-changer. They not only highlight your excellent work but also elevate your agency’s status, making you more…

To stand out, you have to ensure customer satisfaction, and the foremost step to take is what 76% of companies now do: providing customer support outside of typical business hours. This is a great way to demonstrate SimplifiedB2B’s commitment to…

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and numerous available KPIs, extracting meaningful insights and translating…

Digital marketing is often perceived to be an easy business, considering that much of the work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen.In an ideal…

Are you one of those thinking that defining your agency’s values is merely an administrative task?Articulating your agency’s values is a strategic move attached to your business goals and marketing strategy. So much so that it builds a strong internal…

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval.Traditionally, this involves printed proofs or digital files sent via email, often leading to a back-and-forth…