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People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they…

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with…

Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in…

A clogged inbox, endless follow-up calls, and messy spreadsheets are signs of a broken website feedback process. It’s time to change your workflow, both for you and your clients. What does a traditional process look like for website feedback?So you have…

It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most…

Content is one of the most important ranking factors. This has been mentioned by Google and proved by SEO specialists many times.Search engines don’t limit themselves to keyword matching anymore, they’ve progressed significantly. Thus, content optimization is much more than…

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data.Like it or not, GA4 will soon be our only…

In 2022, agencies are in a tricky, but favorable position.Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an oversaturated…

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long…