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B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and is often the first vehicle for communicating with new prospects and existing customers. It can be the first thing a new target sees…

 B2B LEAD NURTURING AND TELEMARKETING HELP MAKE STRONGER CONNECTIONS.Success in sales can be directly traced to strong connections, which in turn often correlates to sales activity, which closely aligns to lead nurturing. You may be hearing the chatter of “cold calling…

B2B LEAD NURTURING AND TELEMARKETINGShould a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented audiences.The problem is —…

Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval as a result of Coronavirus (COVID-19). The Marketing & Sales team at your company more than…

B2B lead generation via email marketing is every marketer’s dream solution. It provides a level of automation that takes on a lot of the workload. The issue is that not every marketer knows just how to use email to its fullest…

A PowerPoint presentation can be just a deck of slides. But with specific PPT add-ins, you can turn it into a stunning presentation with beautiful charts and other amazing visuals, or even into impressive eLearning courses. At any rate, a good…

In the post-pandemic time, a lot of enterprises are still struggling to find the right path from the Corona crisis to getting back on track.Managers are facing challenges to adapt to the changing demands of both businesses and consumers. It’s…

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality.It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup…

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to…