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This is how Mastercard approaches engagement with an audience that’s millions strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing.Mastercard’s global marketing campaigns are not a matter of throwing ideas into a campaign brief; thus they’re far more scientific. The marketing…

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue.You can experiment with many different strategies – from setting defined goals to expanding into new marketing…

Times are changing and it seems like all the industries are plagued by new trends that reshape the game. For every ambitious entrepreneur, those trends are clear signs that the business needs to readjust and change to become better.Event marketing…

It’s hard to imagine what our world would look like without marketing. We’re so used to seeing commercials, ads, brochures, newsletters, and email campaigns everywhere that it has become a part of our daily lives.Strongly influenced by modern technological solutions,…

Digital marketing agency names create differentiation!The name you choose for your agency plays a crucial role in your brand’s perception and growth. If the creative agency name reflects your identity and describes your business thoroughly, it can carry your company…

Monitoring overall marketing efforts is never easy. There is numerous analytics to read into, and it’s difficult to know what data to prioritize. But whatever your priorities are, conversion rates are the most important when you’re looking at the overall…

Did you know that in the US alone, there are over 100,000 restaurants? As a highly competitive industry, many restaurants have fierce competition worldwide that keeps the restaurant industry successful, but at the same time, also projects a lot of fear.Therefore,…

It’s that time of year again: Black Friday and Cyber Monday are almost upon us.Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s…

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well.It can help you shape your narrative and go from purely transactional relationships to…