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No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023…

Getting lost in the world of marketing campaign ideas for restaurants can be so much fun when you know where to look, and this is the right place.Every restaurant owner knows that crafting the perfect dish is only half the…

How do you know if it is time to update your eCommerce SEO checklist is due?Well, a sudden drop in traffic, website migration, or just because! You don’t always need a reason to update your eCommerce SEO strategy. Whatever the…

In a digital universe that’s brimming with beauty tutorials, skincare secrets, and makeup magic, ensuring your brand shines amidst the glamour requires more than just a dab of foundation. If you’re a beauty, cosmetics, or skincare brand yearning to elevate…

Starting a digital advertising agency? Then, welcome to a world bursting with potential, especially in our digital-driven age. Despite a minor setback in 2020 due to the pandemic’s impact on businesses, the global marketing agency sector is predicted to soar to $769.9…

The essence of B2B online advertising is tailoring products, services, or solutions perfectly for businesses. And what sets it apart from the B2C game isn’t just an audience difference but the art of cultivating genuine business relationships. While 80% of companies, both…

Lush Cosmetics, a popular British line of handmade cosmetics, recently made a risky move that has garnered attention from consumers and experts alike in this age of social media and digital marketing. The business made the challenging decision to withdraw its…

In the ever-evolving sports industry, which is expected to soar to a staggering value of over 623 billion dollars by 2027, keeping pace with consumer demands is paramount.The huge drive for adaptation and growth requires a blend of both digital and…

Have you incorporated gamification into your marketing strategy? If you said no, we’re here to tell you all about it! Gamification has become a popular strategy in today’s marketing efforts.By combining gaming elements with marketing techniques, brands can create interactive…