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“In the realm of marketing, AI is the latest trendsetter.”This modern take on a classic phrase underscores the role AI now occupies in the marketing domain. For contemporary digital marketers, grasping the importance of AI-driven strategies and tactics is not…

A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more.It is where people can interact with other…

With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability. It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s. Starting…

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those…

Are you looking to expand your home services business and explore new marketplaces?If the answer is yes, digital marketing is your go-to option. Digital marketing spending reached $522.5 billion in 2021, and it is expected to go up to $836 billion…

All things AI have dominated our lives since the beginning of 2023, and as marketers, we’ve scarcely discussed anything else.AI has revolutionized not only the way we do our jobs but also our daily routines, and its popularity remains unwavering…

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games.It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards,…

According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.”In other words, gamification is…

In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present…