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With “Will marketing be replaced by AI?” and “Is AI going to take over jobs?” echoing loudly nowadays, you should understand the evolving marketing landscape.Rather than replacing marketing jobs, AI technology is becoming an ally, offering valuable insights, saving time through automation, and enhancing the human touch in marketing strategies. A study shows that 61.4%…

Almost everyone has had to deal with spam emails at one point.Services like Gmail usually send most of these emails to the spam folder. Still, their software isn’t perfect, and you’ll occasionally find them in your regular inbox. Unsolicited emails aren’t necessarily dangerous. But opening them may give scammers sensitive information that they can use…

When your startup faces a budget crunch, it’s tempting to trim costs wherever possible – in department budgets, personnel, production capabilities, etc. Often, the marketing department takes the first hit across all of these categories. But before you make that call, take a moment to reconsider.In the ever-evolving landscape of business, and particularly during a recession, avoiding…

As students compete with one another to get accepted to their dream schools, higher education institutions are also constantly seeking innovative ways to attract and retain students.As there is a significant amount of options available to potential students who seek to get a higher education, standing out for universities requires more effort than just traditional…

Online proofing allows for real-time collaboration, streamlined feedback, and a centralized review process. However, when dealing with a variety of digital assets, the process can become complicated and frustrating.Imagine having to review multiple digital assets – from website designs to web copy, social media graphics to video content, among others. Each asset requires a different…

In today’s digital landscape, social media has evolved into a powerhouse of influence, making it imperative for brands to invest wisely in platforms that yield tangible returns on investment (ROI). As the proud owner of SimplifiedB2B, a digital marketing and creative agency renowned for crafting award-winning campaigns, I advocate for leveraging social media as a…

Staying ahead of Google’s algorithm updates is not just a choice – it’s a necessity. These changes, although aimed at improving search results, often send ripples through the SEO world. Let’s explore the impact of Google updates on SEO strategies and how professionals can navigate these changes with confidence.The Impact of Google Updates on SEOSearch…

Welcome to the dawn of a new era in social media where the line between reality and virtuality blurs: giving rise to AI influencers! Let’s discover together the fascinating world where artificial intelligence and personas meet and create the next frontier of social media.If you ended up here, I take it that you are very…

We all know that it’s high time to forget the stale tactics… Clients today desire hyper-personalized journeys, razor-sharp insights, and results delivered at warp speed. And, the answer to meet all these needs seems like becoming an AI agency.Studies from McKinsey show that AI-powered marketing boosts ROI by up to 150%, while Gartner predicts 85% of customer interactions will be managed by AI…

Picture this: your teams are spread across the globe, but documents still need to be created and edited together seamlessly. Sounds daunting, right? It’s a common challenge these days with so many remote teams, but smooth coordination is absolutely possible!The key is taking time upfront to build smart systems and choose the right tech tools.…