sb2b

The epidemic had a huge impact on the way businesses interact with their customers. More and more companies stake on digital marketing, which results in a bunch of new trends and tendencies. For example, email marketing has never been more popular and has already become a part of the daily routine. While this is surely great news,…

Does your website enjoy a high ranking on Google? This is something that is a great achievement and you can know that online users are going to be able to find you.It can ensure you have a steady stream of traffic visiting your site and if you are a business, you can be making regular…

Dynamic content is a portion of a website where different things will be displayed based on a variable, such as user information or URL. “At the most distilled point, you are changing something on your website based on a variable, whether that’s coming from a contact or a definition you set up within the CMS, and…

Everyone knows that the higher we rank on search engine results, the more traffic we get to our website and the more opportunities we get to convert those visitors into paying customers. In fact, you may already spend significant time creating content, building backlinks, and executing a whole host of SEO best practices to rank…

Your company needs customers to succeed. Thus, the needs of your customers have to be your business’s focus. But how do you satisfy those seemingly endless needs without putting too much of a drain on your company resources or employees? The key is in optimizing customer service practices.Here are seven customer service tips for your…

Demand generation is a data-driven marketing program leveraging the inbound methodology to drive awareness and interest throughout the entire buyer and customer lifecycle. Demand generation is focused on revenue creation and is most successful when executed through an integrated tech stack.A true demand generation strategy accounts for every touchpoint in the buyer’s journey — all…

If you’re planning to grow your sales team in 2022, or you’re looking to generate more performance from every rep, you should take a critical look at your lead distribution process.  Because of its business importance, your lead distribution process should be analyzed, codified, and documented as part of your overall revenue operations strategy, whether through…

As the subscription space continues to grow, marketers and revenue teams have entered 2022 with unprecedented opportunities as well as significant challenges. The opportunity to secure a competitive edge abounds, but it is increasingly difficult to balance growth strategy with execution across a growing array of available tactics. This challenge has led to the continued development…

Most companies nowadays know that they want marketing content. But, creating and promoting content successfully is easier said than done. What should you say? How do you say it? Who are you speaking to? Where do you find them?A strong content strategy will help you tackle those questions and improve your leads’ buying experience.“Your readers want…

SEO is a pillar of any inbound strategy. But, overdoing it can lead to more harm than good. While in the past, marketers have managed to identify some search ranking factors and optimize around them in order to appeal to Google’s algorithm and increase their ranks, the algorithm has been getting smarter and more user focused…