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Big Data is a term you’ve probably heard before – but what exactly is it and how important is it to our daily lives?The concept of Big Data is a simple one – it is, quite literally, big amounts of data. Amounts so big in fact, that they might seem impossible to process using conventional…

Artificial intelligence is a top digital marketing trend in 2022; it has become mainstream across many different industries. Also known as AI, it has already made a huge difference in how brands interact with their audience.Artificial intelligence has been around for several years but is growing year by year, making it a significant part of…

The vast space of digital marketing is full of undiscovered potential to grow your business. From content marketing to social media management, you can choose from a wide variety of effective digital marketing services to help your business thrive.Today’s article is about two specific areas of digital marketing: search engine optimisation (SEO) and pay-per-click (PPC)…

In my role as a Senior SEO Strategist at a London-based eCommerce SEO agency, my team and I have created SEO-led content strategies for many of our clients who range from small DTC startups to international eCommerce brands.Although a strong content strategy is a bedrock for any successful SEO strategy, its importance for eCommerce is paramount…

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic.As things change, 2022 is the prime time to look into SEO techniques to drive more valuable traffic to your site.Whether you…

Google always brings new updates to its search engine algorithms and it is inevitable for digital marketers to fall behind the industry trends. Since SEO standards are continuously changing, reading blogs can help to catch up with the best SEO practices.We have listed some useful and up to date SEO blogs written by digital marketing agencies.…

Instagram has proved to be the leading digital marketing platform over the last few years, and its marketing value only continues to grow.Instagram user engagement with brands is 10 times higher in comparison to Facebook, and 84% higher than Twitter. As much as 80% of Instagram users follow brands, 70% of the most popular hashtags…

Marketers are on the lookout for inspiration everywhere they go. Following your favorite brands online would be the simplest way to get new ideas.With the ever-growing amount of platforms available, it’s not about just creating a profile, you have to build a strong and distinct digital strategy. Establishing a robust strategy is not an easy…

When developing a digital marketing plan, one of the first considerations should be web design. The website is typically the initial point of contact for prospective clients for most businesses and brands. To effectively transmit your message, it’s only natural to choose a professional and user-friendly website design.Your strategies are only as powerful as your…

If you connect well, you sell better.  Isn’t it so? Establishing a connection with your consumers lies at the base of any business. It is a continuous process. Done for a considerable amount of time, it breeds trust between you and your customer. This overtime converts a user into a loyal customer.  But, how do you know…