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Snackable content is the current wunderkind of content marketing. Mobile-friendly and quick to create, snackable content is perfectly suited to the scroll-happy digital audience of today.From animated gifs to memorable memes, short videos to infographics, snackable content is rapidly becoming a must-have as part of your broader content and social media strategy.However, snackable content is…

Voice search marketing tools crept into our dining rooms and kitchen tables after claiming their command on navigation. While “Alexa, play Despacito” was just considered a fad to shed some light on the day-to-day irony amidst the total absence of good music, it was pretty expressive and a disruptive marketing campaign.We might be amidst the…

Vlogging or video blogging promotes awareness of people to the products and services your business offers.While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen.They all aim at making your business competitive and sustainable.Six Ways To Use Vlogs For Business In 20221. Develop videos that are engaging,…

As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters.Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what is the strategy?Why…

Looking to get email marketing started? You’ve come to the right place!Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.At Bold x Collective, we always tell our clients that…

With the Internet’s growing influence, there are now a million and one ways to market a product or service. Yet, what’s so interesting about all these methods is that email is still preferred by 72 percent of people.When it comes to business-to-consumer interactions (B2C), email is often one of the more ROI positive strategies you can…

LinkedIn has progressed substantially since it first launched on the scene back in 2003. What was once a relatively small platform to network with like-minded industry contacts has grown to become a hub of professional content. The platform is no longer just about staying in touch with business associates, it’s now an excellent B2B marketing…

Instagram is now a key element for many businesses’ marketing strategy, which is why knowing how to grow your Instagram using Pinterest has such a high importance.Many brands’ social presence is reliant on being able to get more followers on Instagram to drive profitable traffic to landing pages, grow conversions, and create an engaged, loyal…

Influencer marketing campaigns become widely famous and effective making it inevitable to be overseen. From smaller businesses to the bigger ones have been using this influential new way of marketing for their products and services.However, does this new version of marketing really have an effect on your sales?A study conducted recently found out that over 94% of…

Everyone who accesses the web always seems to be in a hurry, making a website load as fast as possible should be a priority for webmasters.Loading speed is even more crucial when it comes to the mobile version of your website. Mobile users are typically on the go all the time, and they would have…