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In 2022, agencies are in a tricky, but favorable position.Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an oversaturated and globalized market, brands that employ marketing, PR, design and development agencies (to name just…

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long run.There are many client reporting tools that we’ll be taking a deeper look at; however,…

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately.What’s more, many advertising platforms emphasize this message, that by spending more you’ll see improved traction, and quicker.But there’s a lot more to this than meets the…

Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects. Marketing gets the most out of tech opportunities to boost engagement and build relationships. Specifically, VR marketing strengthens companies’ hands to approach their target audience with an exciting and…

Spend more time while doing meaningful work and less time feeling frustrated between marketing related processes. Sounds great, right? Let’s have a look at how you can make this magic happen by using the best marketing workflow management software for agencies!Things can be ever-changing in this highly competitive marketing world. As an agency, if you…

Many things have changed, but the love of everyone for entertainment remains the same. The only thing different is the form. If reading novels was a phenomenon in the 1800s, today, everyone’s favorite pastime is watching online videos.According to Statista, 27.2% of viewers spend 10 hours watching online videos weekly. The popularity of online videos became why 61%…

Many credit Disney animation with starting voiceovers, but this type of audio technique actually began in 1900 when Reginald Fessenden reported about the weather.Since then, voice-over work has dominated the film industry, with the need for voice talent in the entertainment industry being obvious. But voice work has also become an increasingly popular technique for…

You’ve opened your Google search bar and typed in ‘Best Digital Marketing Agencies’, now what? How do you know which agency is the right fit for YOU and your business?That’s what SimplifiedB2B is here to help you with. Below is a seamless, easy, checklist for you to consider when vetting a potential digital marketing agency to…

Every year digital marketing trends come and go, but some continue to be part of our lives. If you look around, you will see many such trends having a great impact on our lives and on the top we have video content marketing trend.Undoubtedly, video marketing has been consumed as never before. Even it is…

42% of B2B marketers say they’re effective at content marketing. But in a world where content marketing is taking over, how do you make sure your content stands out from the crowd?To marketers, it’s no surprise that when done correctly, content marketing can produce some incredible results for your business. But with so much noise…