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In the post-pandemic time, a lot of enterprises are still struggling to find the right path from the Corona crisis to getting back on track.Managers are facing challenges to adapt to the changing demands of both businesses and consumers. It’s up to them to succeed in this “New Normality“ and find a way for their…

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality.It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup Agency has picked up some tips to help you generate more qualified leads through your digital…

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers.Naturally, with the developing technology, the…

People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they choose to believe their gut. The first problem-solving way is what we call the use of…

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success.Recent studies have shown that most…

Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in many beneficial ways. In fact, the e-commerce industry is expected to reach $5.4 trillion by…

A clogged inbox, endless follow-up calls, and messy spreadsheets are signs of a broken website feedback process. It’s time to change your workflow, both for you and your clients. What does a traditional process look like for website feedback?So you have built an amazing website for your client. But your client found issues!“That link is wrong.…

It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most powerful content management systems on the market.But there are plenty of uses for business WordPress…

Content is one of the most important ranking factors. This has been mentioned by Google and proved by SEO specialists many times.Search engines don’t limit themselves to keyword matching anymore, they’ve progressed significantly. Thus, content optimization is much more than filling a page with target keywords.Here I will tell you about all the content optimization…

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data.Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the first…