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Gone are the days when ads, print, and out-of-home hoardings were the only way of reaching your target audience. Now, digital marketing has changed the landscape of marketing forever.According to Statista, over 4.5 billion people use the internet, as of 2023! That signifies half the population of the world. Not to mention that a significant…

This is how Mastercard approaches engagement with an audience that’s millions strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing.Mastercard’s global marketing campaigns are not a matter of throwing ideas into a campaign brief; thus they’re far more scientific. The marketing team starts by looking for what Mandel calls a moment of truth — an insight…

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue.You can experiment with many different strategies – from setting defined goals to expanding into new marketing channels, yet how to be sure that it will work? As frequently the case, trial,…

Times are changing and it seems like all the industries are plagued by new trends that reshape the game. For every ambitious entrepreneur, those trends are clear signs that the business needs to readjust and change to become better.Event marketing is on the rise and for a business to be successful nowadays, you have to…

It’s hard to imagine what our world would look like without marketing. We’re so used to seeing commercials, ads, brochures, newsletters, and email campaigns everywhere that it has become a part of our daily lives.Strongly influenced by modern technological solutions, marketing has even become more integral and customized than ever before. However, understanding your target…

Digital marketing agency names create differentiation!The name you choose for your agency plays a crucial role in your brand’s perception and growth. If the creative agency name reflects your identity and describes your business thoroughly, it can carry your company to the top.Even if you shouldn’t only focus on the name when you determine your…

Monitoring overall marketing efforts is never easy. There is numerous analytics to read into, and it’s difficult to know what data to prioritize. But whatever your priorities are, conversion rates are the most important when you’re looking at the overall performance of a marketing campaign.This is all well and good, but we’re now in an…

Did you know that in the US alone, there are over 100,000 restaurants? As a highly competitive industry, many restaurants have fierce competition worldwide that keeps the restaurant industry successful, but at the same time, also projects a lot of fear.Therefore, it’s key to have a bullet-proof marketing strategy for your restaurant that allows you to…

It’s that time of year again: Black Friday and Cyber Monday are almost upon us.Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s never too early to double-check that all the boxes have been ticked. As the countdown…

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well.It can help you shape your narrative and go from purely transactional relationships to emotional ones.Consider this: Some of the world’s strongest brands are forged by pinpointing one core…