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The eSports industry is experiencing unprecedented growth, offering brands within the eSports ecosystem unparalleled opportunities to connect with an enthusiastic and expanding audience through strategic eSports marketing initiatives. According to Newzoo, global viewership is projected to reach 532 million by 2025, with a predominantly Gen Z and millennial male demographic, presenting a prime opportunity for…

There’s a really interesting website where you can see the fines being dished out to companies that haven’t complied with GDPR. The first thing you notice when you look at the fines is that they don’t follow the narrative we’ve been fed. The majority of the fines aren’t multi-million-pound fines to huge corporations. They’re smaller (though still significant)…

We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share counts. This brings out the following questions: How do FMCG brands connect, engage, and stay relevant in an increasingly digital marketplace? And most importantly,…

With the start of a new year, marketing’s favorite tradition is speculating about the hottest trends for the next 12 months. The discussions imply that these trends are the most important things to focus on for the year ahead and there’s always a strong bias in favor of the latest technology. Unfortunately, the emphasis on…

The era of the mobile consumer is upon us in 2024. As we adapt to a new generation of digital interaction, one of the most prominent strategies in need of rejuvenation is email marketing.Once designed to appear solely on a desktop device, many email campaigns still center around the widescreen layout and are not optimized…

Discover the power of effective B2B SaaS marketing strategies with SimplifiedB2B, your key to unlocking new heights of success and setting your brand apart in a competitive market.As you might already know, SaaS is among the world’s fastest-moving and most innovative industries. At the same time, it assumes the title of the youngest part of…

The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their businesses. For newcomers, the task of getting clients can feel like navigating a maze, and the quest for clients becomes an often neglected priority. We get those feelings of uncertainty and…

Are you still using email marketing? I hope you said yes because email marketing is still relevant in 2024! Email marketing is a key component of a strong digital strategy, but with the overflow of messages in your consumer’s inboxes, it’s crucial to stand out!Now, creative email marketing (emphasize the word creative), is not just…

Home truth: Tech companies, face high stakes in a competitive market where grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore & execute advanced marketing strategies that go above and beyond the usual.Statistics paint a clear picture: 70%…

The dominance of Amazon Marketplace inspires and, to some degree, crushes the enthusiasm of digital entrepreneurs.It is inspiring because Jeff Bezos literally started the world’s largest online marketplace in a garage after borrowing a quarter-million dollars from his parents. Back in 1995, he was effectively a garage band that seemed destined to play weddings and bat mitzvahs…