Define Your Agency Values to Attract Clients Who Share Your Vision

• May 30, 2024
• sb2b
• no comments

Are you one of those thinking that defining your agency’s values is merely an administrative task?

Articulating your agency’s values is a strategic move attached to your business goals and marketing strategy. So much so that it builds a strong internal culture, guides decision-making, and enhances both employee and client satisfaction. Statistics and expert opinions indicate that agencies with clearly defined values are better positioned to thrive in a competitive market.

That’s why we prepared this quick guide for you. Join us as we explore why defining agency values is so important.

Why Define Your Agency Values

Why do some agencies thrive while others struggle to maintain cohesion and client satisfaction? The answer often lies in the strength of their core values.

Defining your agency values is a foundational step in building a cohesive and motivated team, as it establishes a clear framework for behavior, decision-making, and company culture. A bold value framework directly impacts both employees and clients.

Let’s be more specific: Clearly defined agency values help employees understand the overarching goals and their role in achieving them. According to a recent study, 89% of executives believe that a strong sense of collective purpose drives employee satisfaction. This translates into creating a positive work environment. Highly engaged teams show a 21% greater profitability and a 41% reduction in absenteeism.

Articulating your agency’s values is also a great way to build decision-making processes. When faced with difficult choices, employees can refer to the values and ensure their decisions align with the company’s ethos.

On the other hand, a strong set of values can distinguish your agency from competitors and attract clients who share similar principles. In today’s world, clients prefer to work with digital agencies that reflect their values and beliefs. By defining your agency’s values in detail, you can reach clients that are aligned with your vision and mission.

In summary, defining your agency values offers you:

• A cohesive and motivated team
• A clear decision-making framework
• Enhanced employee satisfaction
• Improved client relationships
• A competitive edge in the market

The question is how to define your agency values to gain these advantages.

Keep reading.

How to Define Your Agency Values (for Clients with Shared Vision)

So far, we’ve highlighted how important a “strong agency value” is to create a cohesive and purpose-driven organization. Now, we invite you to find out how to establish clear and meaningful values for your agency.

Here is your guide:

#1 Invite Your Agency Members to a Brainstorming Session

To generate a comprehensive list of potential values, facilitate team discussions around core principles and the desired work environment. Encourage your team members to voice their thoughts, perspectives, and personal values to create a common map.

#2 Analyze the Values of Successful Agencies in Your Niche

After gathering your team members’ perspectives, conduct an industry analysis to learn about your competitors’ values. From the collected input, identify common themes that stand out – a concise list of 3-5 core values works well. Common values might include integrity, innovation, and collaboration.

#3 Decide on the Fundamental Purpose of Your Agency

Consider what your mission is, what impact you want to have on your clients and the industry, and how you envision your future. If your agency is established to innovate in digital marketing, your values can include creativity, innovation, and excellence.

#4 Create a Definition for Each Value

To ensure everyone understands what each value means in the context of your agency, provide a clear and concise definition for each value. This kind of clarity helps align your team’s actions with the defined values.

#5 Reinforce the Values via Communication Channels

Successfully integrating the values throughout your organization is crucial. Use a variety of platforms, such as internal documents, newsletters, and team meetings. Make sure that the policies, procedures, and decision-making processes of your organization reflect these principles.

#6 Review Your Agency Values to Ensure They Remain Relevant

Defining your agency values is an ongoing process that requires commitment. Periodically assess them to ensure they remain aligned with your agency’s growth and direction. Gather feedback, make necessary adjustments, and schedule annual meetings to keep them current and effective.

How to Attract Clients Who Share Your Vision

Eighty-seven percent of consumers would purchase a product or service because a company advocated for an issue they cared about. By defining and promoting your agency’s values, you can build strong, lasting relationships with clients who resonate with your principles.

Creating related content, developing an agency client onboarding process based on values, and conducting in-depth interviews are also important.

Confused?

Here’s how to connect with clients aligned with your agency’s principles.

Connecting with Clients Aligned with Your Agency’s Principles

Absolutely, there are strategies to help you get clients for digital marketing agencies.

First and foremost, integrate your values into your agency messaging. Use your agency’s About Us page to articulate your values clearly and show how they influence your work. Share posts that reflect your values and showcase your agency culture. Highlighting your values in the client onboarding process is also a good idea.

Content marketing is a powerful way to demonstrate your values. Share stories, case studies, blog posts, and social media updates that showcase how your agency lives its values. Use storytelling and share stories about your team’s volunteer work and community projects to make a great impact.

Showcasing testimonials and case studies and highlighting successful partnerships work well, too. It’s a great way to attract potential clients with similar mindsets.

You may also want to team up with organizations, influencers, and brands that share your values. This can amplify your message and reach a broader audience of like-minded individuals.

Creating marketing campaigns that highlight your agency’s values is another effective strategy. These campaigns demonstrate your dedication to your values and promote your offerings. Value-based marketing can set your company apart from rivals and draw in customers who share your priorities.

Examples of Agency Values

It’s time to show some real-world examples. We start with a member agency KOTA. As you can see below, the London-based agency used its About Us page as a shopfront to display its agency values, as well as team members and culture.

Another example comes from the UK-based digital marketing agency Favoured. The well-known agency features its values on its home page and illustrates them with a slider beside showing a bunch of photos of the agency members.

Of course, you do not have to articulate your values with a bunch of words, sliders, or photos. Pound & Grain does it in the shortest but visually appealing way.

And not all digital marketing agencies showcase their values via their website and static components. Another member agency, Social Media 55, reflects its values and agency culture by sharing a video.

SimplifiedB2B is committed to helping you optimize your agency’s value framework. By defining and promoting strong agency values, you can create a cohesive and purpose-driven organization that attracts clients who share your vision. Try SimplifiedB2B today and experience the difference in your agency’s growth and client satisfaction!